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Case study

Award-winning creative-tech studio

adopts YesScale.ai as their exclusive hiring platform

Award-winning creative-tech studio

Challenge

U x Machina operates at the intersection of creativity and advanced technology, where standard hiring pipelines simply don’t work. The company regularly needs:

  • Highly specialised WebGL developers
  • Experimental designers blending code, interaction, and storytelling
  • Niche technical profiles with unconventional portfolios

These individuals are:

  • Rare and distributed across different platforms
  • Often not actively looking for jobs
  • Overwhelmed with generic outreach from recruiters

5911-Bentley_Crewe_10 July 2019_abuzin_com.jpg

Karol Góreczny, U x Machina CCO says:

Traditional hiring methods—LinkedIn searches, job postings, outbound recruiting—resulted in:

  • High time investment
  • Low response rates
  • Difficulty identifying truly relevant candidates

Approach

U x Machina adopted YesScale.ai as its exclusive hiring solution, replacing manual sourcing and outreach with an intelligence-driven workflow.

Instead of searching manually, the team:

  • Defined hiring needs as structured briefs
  • Included context like project types, tech stack, and creative expectations
  • Let YesScale.ai surface relevant individuals across multiple platforms

maciej.jpeg

According to Maciej Zasada, U x Machina CEO:

The key shift is:

→ From searching for candidates to discovering aligned individuals with contextual signals

Solution

YesScale.ai became a central layer in U x Machina’s hiring process:

1. Multi-channel talent discovery

Candidates were surfaced not only from LinkedIn, but also from developer-native platforms like GitHub, unlocking:

  • More authentic signals of capability
  • Access to talent not visible in traditional hiring channels

2. Signal-based matching

Instead of keyword matching, YesScale.ai identified:

  • Relevant projects and repositories
  • Creative work aligned with U x Machina’s style
  • Behavioral signals (activity, focus areas, interests)

Results

7x

Result 1

higher response rate

80%

Result 2

reduction in sourcing time

What's next

U x Machina is expanding its use of YesScale.ai beyond hiring into:

  • Partnership sourcing → Identifying collaborators for experimental projects
  • Freelance talent pipelines → Building dynamic, on-demand teams
  • Proactive talent mapping → Discovering future hires before the need arises

The long-term vision:

→ A continuously evolving network of highly aligned people, surfaced and engaged through intelligence rather than effort

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Each profile came with clear reasoning:

→ Why this person is relevant to this specific brief

3. Deeply personalised outreach

YesScale.ai generated message drafts that:

  • Referenced specific projects, commits, or portfolio pieces
  • Reflected the candidate’s interests and background
  • Felt human, thoughtful, and intentional

This directly addressed the biggest bottleneck:

→ Cutting through noise for high-demand talent

4. Time compression

Tasks that previously required hours—research, evaluation, message writing—were reduced to minutes.

3x

Result 3

more qualified candidates per role